Frequently Asked Questions

We have a unique product and a narrow target audience.  We’re only looking for qualified prospects. How can you help us at a trade show?

Many of our clients are in this situation, including SAS Software, HSBC financial, and several manufacturing companies. They’ve found that we can make the difference between mediocre and fantastic results at trade shows. 

No matter how large or small your target audience, you still need to broadcast your message at the show. If people don’t know about your product, and remember it, how can they buy it? Attendees have been bombarded with pre-show mailers and 
e-mails, yet they only have a limited amount of time to visit all the booths on their list. How are you going to be sure they come to your booth? 

Basically, it goes back to volume. At the show, our goal is to touch as many people as possible with your message. This enables us to reach a larger segment of your target audience, because they’re hiding within that group of general attendees. At the end of the show, you’ll find that by impacting a larger mass, you have actually connected with a larger number of your target audience. 

During our presentations, we deploy a secret technique that causes qualified prospects to identify themselves by raising their hands. We teach your booth staff how to work the crowd, and only scan badges of qualified prospects.

I’m already busy preparing for the show. What information do you need to script our message, and how much of my time will it take? 

It’s easy to work with us, because we do all the work. We know you’re busy, and we respect your time.  All you do is complete a questionnaire, e-mail us your company logo and join us on a brief conference call. We take it from there.

The questionnaire you complete tells us about your goals and objectives for the show, and about the target audience you want to reach. Then, through your website and company literature, we gather information to use in developing the customized presentations.

We create concepts for magic and mind-reading demonstrations that illustrate your key points.
We custom-make props and visual aids with your company’s graphics and logo to maximize the branding experience.
We write scripts that seamlessly integrate your message with the magic effects.

We send an outline of the presentation content to you for review, to insure the information is accurate.
We arrive at the trade show prepared and ready. We present your message so flawlessly that the audience thinks we work for your company!

What happens at the trade show?

• At the trade show, we deliver a content-rich, extravaganza of amazement right at your booth, performing a series of “shows” (lasting approximately 30-minutes) throughout each day of the trade show. (The schedule is based on exhibit hall hours.)

• During the shows, crowds gather quickly. If collecting qualified sales leads is one of your goals, Vanessa will teach your booth staff how to work the crowd during the show, asking qualifying questions and scanning badges. She will inconspicuously point out “hot” prospects to sales people so they can be ready to greet when the presentation ends, and she will introduce qualified prospects to sales people. In other cases, Vanessa will sometimes act as a co-presenter, on-stage with Lee.

• Once the presentation ends, the curious crowd has become a large group of interested prospects eager for more information. They can be directed toward a product demonstration, to talk with a company representative, complete a survey or some other activity.

• In addition, many media and press representatives find our concept of marketing with magic to be quite an interesting story. Several of our clients have garnered media exposure during the trade show, both on television and in print.

How much booth space is needed for your presentations?  

• Minimum booth floor space is 4’ X 6’, using the isle as space for the audience to stand.

What booth fixtures do you need?

• A presentation counter with locking doors is needed. (Can be rented from your exhibit house or the show decorator.)

• For shows with attendance of 3,000 or more people, a riser measuring 4’ x 8’ is required. (A riser can be built by your exhibit house or rented from the show decorator.)
• We also need storage space for magic props and supplies. Frequently, the space under the stage riser is ideal.
• We will need 1 electrical power outlet. (We supply a multi-outlet box to accommodate our needs, and require 1 plug for a power source.
• Where should the presentation area be located within the booth? 
  

• For maximum effectiveness, our presentation area should be located on the busiest corner of the booth. That position creates a “line of sight” down four isles, and enables us to attract more attention.

• The presentation area should be located as near to the isle as possible, no more than 4 feet inside the booth. There are two reasons for this: 1) it’s a high visibility location, so we can grab attention and generate booth traffic, and 2) people are usually hesitant to step inside a booth at a trade show, so this proximity enables us to interact with the audience while they remain in their comfort zone. As the presentation progresses, we gradually migrate them into the booth.

What about a PA system?
If you do not have a PA system, we will provide one at no cost to you. 

• The system includes a 2 speakers, a soundboard, a wireless head microphone for Lee and lapel microphone for you to use for product demonstrations (if needed).
• The speakers can be mounted in the booth on a truss system or other stable fixture. Or, we can provide speaker stands which can be placed on either side of the platform.
  
• We will ship the system to your office, so that it can be included with your supply crates, and ask that you pay for the shipping. (If you prefer, you can rent a sound system at the show, but most of the time, the shipping cost is significantly less than the cost of renting a system.)

What are your payment terms?

• To minimize paperwork, some clients prefer to pay the entire balance at the time of booking. 
• As a convenience, we offer a deposit option, with 50% due at the time of booking to reserve dates on our calendar. The remaining balance is due the 30 days before the trade show. 
• We do not accept credit cards. You can pay by check,  or wire transfer.