Our Proven System: The right message to the right audience
We deliver a series of fun, entertaining presentations that are
tailor-made to fit your target audience.
With us at your booth, you will:
tailor-made to fit your target audience.
With us at your booth, you will:
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1. Stand out from other exhibits
2. Engage visitors with a unique brand experience 3. Educate people about the benefits of your products and services 4. Increase qualified sales leads 5. Strengthen relationships with current customers |
6. Reach more people with
your message 7. Attract media attention 8. Divert traffic from competitors' booths 9. Generate website hits after the show |
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Scroll down for an overview of our process.
However, the secret details of our proven trade show success system are not revealed on our website. That way, our clients' strategy is not tipped to their competitors and other exhibitors. |
Our tool of choice is to educate booth attendees about the benefits of your product or service. In our style of presenting, it goes beyond entertainment. It becomes a powerful communication medium that engages people and turns your information into a fun, memorable experience.
We also provide a branding mechanism that drives traffic to your website after the show.
Process Overview: You Answer Some Key Questions, and We Do the Rest
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PHASE 1: RESEARCH
With a questionnaire and one telephone conference call, you provide:
1. Your goals for the trade show 2. Information about your target audience 3. The most important impressions you want them to absorb After that, we go to work. We pour over your marketing literature, tools and websites to identify your positioning in the market. We get to know your company, its "personality" and unique benefits. We study your customers to learn their demographic profile, challenges and strongest motivators. We also analyze your competitors to pinpoint their brand message, strengths and weaknesses. |
PHASE 2: DEVELOPMENT
With the information gathered in phase one, we conceptualize magic effects and scripting to resonate with your target market and touch their "hot buttons". You receive a written overview describing the magic, as well as bullet points of the messaging.
Next, we begin sourcing materials and creating the magic. Your logo, logo, key wording and tag line are incorporated into the props. In some cases, we develop magic effects from products. (We have invented magic effects out of pre-construction housewrap, direct-mail postcards, books, roofing and much more!) The magic and scripting are interlaced to create a compelling, interesting and fun experience that illustrates the key points of your message. Sound effects and royalty-free music are carefully selected to add just the right element of theatrics. Then, the entire composition is fine-tuned, memorized, rehearsed and perfected. |
PHASE 3: ACTION
The initiative comes together in a series of dynamic, polished presentations on the trade show floor.
As Lee and Vanessa each take their places, their teamwork becomes evident. Lee’s execution of the effects is flawless, and his delivery is energetic and friendly. In some cases, Vanessa joins Lee on-stage, as a co-presenter. With first-time clients, Vanessa's involvement is hands-on at the booth. In addition to helping Lee behind-the-scenes, she manages the crowds, coaches the booth staff on what to do before, during and after the presentations, and insures that prospects don't leave the booth without connecting with a company rep. The culmination is a powerful strategy that dramatically increases the effectiveness of your exhibit. |
How We Generate Qualified Sales Leads
If you're interested in generating qualified sales leads, we have a powerful technique that our clients find quite effective. We will guide you in creating a simple, inexpensive secret weapon that you bring to the show. No other exhibitor will have a secret weapon like this; it will be unique to your company.
Obviously, not everyone who stops to watch a presentation is a prospect for your products or services. But, we use their excitement and interest to attract more people and cast a wider net. During the presentations, we deploy the secret weapon. It compels qualified prospects to shoot their hands in the air, while the rest of the crowd remains static.
When the presentation ends, your team is inundated with real prospects who have already heard your core message and they’re ready for the next level of engagement. This way, you only scan badges of people who have expressed a need for your products or services. You don't go home from the show with a database of junk leads.
Once the trade show ends, the power of the secret weapon does not diminish. Throughout the year, your sales and marketing team will find it to be a valuable mechanism for connecting with potential customers.
Obviously, not everyone who stops to watch a presentation is a prospect for your products or services. But, we use their excitement and interest to attract more people and cast a wider net. During the presentations, we deploy the secret weapon. It compels qualified prospects to shoot their hands in the air, while the rest of the crowd remains static.
When the presentation ends, your team is inundated with real prospects who have already heard your core message and they’re ready for the next level of engagement. This way, you only scan badges of people who have expressed a need for your products or services. You don't go home from the show with a database of junk leads.
Once the trade show ends, the power of the secret weapon does not diminish. Throughout the year, your sales and marketing team will find it to be a valuable mechanism for connecting with potential customers.
Marketing Before and After the Show
The method and resources for pre-show and post-show marketing campaigns are provided as part of our system. It requires no capital outlay, but it will involve about one hour of your time.
We also provide a branding mechanism that drives traffic to your website after the show.
We also provide a branding mechanism that drives traffic to your website after the show.